This privacy statement (this "Privacy Statement") is intended to provide you with notice of what information we collect from and about users of the Site and Service, how we collect such information, and what we do with such information. Your use of the Site and Service is contingent upon your acceptance of this Privacy Policy and the ReliableMerchants Terms of Service. Except for material changes to this Privacy Statement, in which case we provide users who opted for notification, emails about such changes, we suggest that you periodically check back to this Privacy Statement to remain informed of our data collection and use practices.

WHAT INFORMATION WE COLLECT

1. Personally Identifiable Information

During the ReliableMerchants registration process, you will be asked to provide certain personally identifiable information. This information may include your billing information, real name, information about your products, user-name, e-mail address, feedback profile, and contact preferences. When you register a Password for your account, the password will be privately stored as well.

WHAT WE DO WITH THE INFORMATION WE COLLECT

2. Delivery of Service

Except as expressly stated in this Statement, we will not disclose to unaffiliated third parties any of your personally identifiable information including your name, or email address, unless we first obtain your express consent or we are required to disclose such information pursuant to any applicable law or legal process served on us. In general, we will only use the information that you provide to us for the purposes set forth in section 3 ("section 3") of this Privacy Statement.

3. Your member-page

In keeping with our policy of openness, the following information will be publicly displayed on a registered user's member-page: (1) The username of a member, (2) The real name of a member, (3) An embedded email address of a member, (4) A brief voluntary bio and information on the goods sold, and (5) An analysis of the ReliableMerchants score the member received. At the member's discretion, some of this information may be removed from a member-page, by visiting: Personal Information.

3. Access To Your Information

ReliableMerchants provides you with the means to ensure that your account information is correct and current. You may review and update this information at any time. For example, you may:
Change certain registration information if it was entered inaccurately or has changed,
edit previously provided personal information, enter new billing information, alter your password, modify your email address, or update your username. Users may modify their payment information by clicking Billing, and access other account features by clicking Services.

4. Vendors Providing Site Services

In order to make the Site more enjoyable for visitors, ReliableMerchants needs to know how users react to the Site. We may use the services of a third party, such as a data processor, for these purposes. ReliableMerchants may make information concerning users' use of the Site available to these third parties for these purposes.

5. Transfer of Data

Only in the result of a merger or acquisition may ReliableMerchants transfer, sell or assign information concerning your use of this Site, including without limitation, personally identifiable information that you provide and other information concerning your use of the Site, to third parties, as a result of the sale, merger, consolidation, change in control, transfer of substantial assets, reorganization or liquidation of ReliableMerchants.

6. Security

Use of this Site and the Service, and the Internet in general, is solely at your own risk and is subject to all applicable local, state, federal, and international laws and regulations. We take measures to protect the security of your personal information and to ensure that your choices for its intended use are honored. We take precautions to protect your personal information from loss, misuse, unauthorized access or disclosure, alteration, or destruction. All sensitive information is stored on a secured server protected from unauthorized access by a firewall and an access control system. However, the confidentiality of any communication or material transmitted to us over the Internet cannot be guaranteed. We are not responsible for the security of any information transmitted via the Internet.

7. Service Available to U.S. and Non-U.S. Residents

Although the Service and the Site are freely available for use by all visitors worldwide, we cannot guarantee that the Site and Service comply with non-US privacy laws. We will, however, comply with US privacy laws applicable to the Site and Service.

8. Links And Affiliates

This Privacy Statement applies only to this Site and the directories located therein. It does not apply to any other Web site linked to or from this Site. We cannot control or be responsible for the actions of such other Web site operators and the existence of an affiliation with, or a link from, this Site does not mean the affiliated or linked web site has a privacy policy similar to this Privacy Statement. You should read the privacy policy of any web site linked to or from this Site.

Enforcement

To contact us for any reason, please notify us by email, and we will do our best to address your concerns and promptly confirm and correct any problems. The email must contain the words Privacy Policy in its subject line. You may also contact us via postal mail at:

ReliableMerchants Privacy Policy
333 7^th avenue
3^rd floor
New York, NY 10001